10 Fresh Scandinavian Style Picks Straight From The Swedes – M & S
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10 Fresh Scandinavian Style Picks Straight From The Swedes

Have you ever fallen down a shopping rabbit hole? You know, when one awesome brand leads you to another with a similar aesthetic, and then another, and then another? That's basically what happens when we shop on Tictail. Every two weeks, we'll be teaming up with the site — which makes it easy to discover emerging brands from around the world — to unearth a selection of labels you probably don't know about, but definitely should. Prepare to open a LOT of browser tabs.

Scandinavian fashion is notorious for its "Where did you get that?" cool-factor — it's a sense of style that's equally as luxurious as it is laid-back. The key? Never, ever looking like you tried. Of course, it's no easy feat to hit that nail on the head. And while the finished product might look simple and easy to emulate, the pieces to help you truly get that Scandi-approved vibe are harder to find than you might think.

So we went straight to the source. Ahead, we asked our friends at Tictail, a company founded by Swedes, to point us toward some of the best Scandinavian-made buys on the platform right now. From menswear-inspired trousers to accessories that make even the simplest of outfits shine, here's 10 pieces that'll bring a little bit of Stockholm (or Oslo, or Copenhagen) to wherever in the world you are.

“Norwegian designer Christina Ledang dishes out high-fashion duds that are completely on-trend, yet 100% wearable. These pink pants manage to be both comfy and chic — a signature Scandinavian style combination.”

Christina Ledang, $89, available at Tictail

“These pointy-toed loafers from Swedish brand Alberville blend classic style with a punchy, poppy red twist.”

Alberville, $223, available at Tictail

"This fashion-forward piece, made from a seatbelt, adds functional pizzazz to any look.”

Moe Olso, $49, available at Tictail

“While we’re on the subject of effortless style, add this hat, made by CTH Ericson of Sweden, for a look that’s sure to turn heads. (See what we did there?)”

CTH Ericson of Sweden , $74, available at Tictail

“Dainty hoops are a must-have accessory this winter — and will be this spring, too. I love this faux double hoop, which adds a little extra something to an otherwise no-frills style.”

Nana Fjord, $54, available at Tictail

“Let this spirited message be your little secret — or cuff your jeans and share it with the world.”

JNNYGRETTVESTORE, $19, available at Tictail

“Pair Mes Dames’s wide-leg trousers with a turtleneck or oversized sweater for the ultimate in effortless elegance.”

Mes Dames, $161, available at Tictail

“Our favorite Scandi style icons seem to be experts at balancing soothing neutrals with bright pops of color. This pink metallic skirt would pair perfectly with black tights and an oversized coat.”

Nicojda, $67, available at Tictail

“This 18-karat gold ring from Swedish jewelry designer Cornelia Webb is spare and attention-grabbing all at once — just right for everyday wear.”

Cornelia Webb, $118, available at Tictail

“Each piece of Mille Rubow jewelry is made by hand in Denmark, so you know you’re getting a true Scandi original.”

Mille Rubow, $82, available at Tictail

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