Fashionista – Tagged "Gen Z" – M & S
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Fashionista — Gen Z

How Drugstore Beauty Is Rebranding For a New Generation

Beauty beauty products Clairol CoverGirl drugstore beauty Gen Z Maybelline Millennials Network Olay St. Ives Unilever

If future beauty historians (we're assuming those will be a thing in 50 years, just go with it) were to look back to this particular moment, they'd come to one overwhelming conclusion: It was the Decade of Indie Domination™. The last few years have seen a steady surge of independent brands clawing ...

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