Jay Z JAY-Z cannot and will not be stopped. After becoming a father to twins and recently being inducted into the Songwriters Hall of Fame, he decided to put the icing on the cake with some more extravagant news.
Many of you might have been wondering what the cryptic ads and promotional images of a bold “4:44” on an orange background were all about. Have no fear! That was your boy Jay Z creeping up in America’s subway stations and all over the Internet to bring you a gift.
Mysterious #444 ads all over New York 🤔 Jay Z? Is that you pic.twitter.com/AtYiJ3KsKS
— TheShadeRoom (@TheShadeRoom) June 6, 2017
The rapper just announced that his 13th solo album, 4:44, will be released to Tidal subscribers and Sprint users on June 30 in their recent partnership. Sprint users will be able to get a free six-month trial to Tidal, Jay Z’s music streaming service, and will have free access to the album. The LP is Jay Z’s first comeback since 2013, when he released Magna Carta Holy Grail. This time, there’s talk that the album might be completely produced by No I.D.
The news followed a black-and-white teaser released on Tidal Sunday night, featuring actor Mahershala Ali as a boxer. According to the teaser, 4:44 (which is also beginning to appear like a film of some sort) will include Academy Award winners Lupita Nyong’o and Donald Glover alongside Ali, and it will have an NC-17 rating.
Playing in the background is a snippet of the 47-year-old’s new song, Adnis, named after his father.
“Letter to my dad that I never wrote,” he raps. “Speeches I prepared that I never spoke. Words on a paper that I never read. Proses never penned. They stayed in my head.”
— MarceloClaure (@marceloclaure) June 19, 2017
It definitely sounds like a song that might make us reach for the tissue box. Let’s see what Twitter had to say.
Jay Z making us renew our Tidal subscriptions pic.twitter.com/Ejzj2C1p9a
— Rigorous (@DjZanD) June 19, 2017
I already took off work for Jay Z's new album
— kobe squad (@ojayy360) June 19, 2017
— MF_Brown @ Earth (@MF_Brown) June 19, 2017
another reason why Jay Z is a king and Tidal will always matter. pic.twitter.com/LKzSy8Doxj
— E$AP (@elhammohamud) June 19, 2017
The post Twitter Reacts to JAY-Z Releasing His First Album in 4 Years, <em>4:44</em> appeared first on FASHION Magazine.