Raf Simons has been creative director at Calvin Klein for less than a year but his changes to the storied American brand are starting to show. One can assume Simons was behind the decision to combine men and womenswear shows for Fall 2017, and to cast Stranger Things actress Millie Bobby Brown as the star of the new “By Appointment,” campaign. All that seems very normal for a creative director. But on Friday, the brand unveiled a subtle but new Calvin Klein logo which was designed in collaboration with the art director and graphic designer Peter Saville.
It’s not an earth shattering change but it’s a change, and this means something. These decisions are never made lightly. It’s also an awesome to way to build buzz before New York Fashion Week next week. Till then we take you back to 2016’s global lingerie campaign which featured a galaxy of stars, while looking back on other sexy Calvin Klein advertising campaigns. What’s your favourite?