We can’t lie—with so many celeb makeup collabs being announced on a seemingly weekly basis, it’s hard to wow us anymore. They’re about as refreshing as supermodel-rockstar couplings. But today’s announcement of the M.A.C and Caitlyn Jenner collaboration is truly one for the books.
The lipstick is a rosy nude called “Finally Free,” and will be available online exclusively on April 7th. 100% of the proceeds of “Finally Free” will go toward the M.A.C AIDS Fund Transgender Initiative. Rumours have been buzzing since the summer that Caitlyn Jenner would be the next face of M.A.C Viva Glam, but it seems those rumours may have been subject to a slight case of broken telephone.
No word yet on whether or not there will be any more products or shades, but we can only hope that Caitlyn’s makeup lessons from daughter Kylie (you may have heard of her) have sparked an interest that will carry on into a full-fledged line.
“My ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a makeup company,” Jenner told M.A.C. “When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”
“M.A.C was the first to come to me, and a company, I realized, would really make a big commitment,” she continues. “I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. M.A.C is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.
“Before I came out, the impression I had of M.A.C was, “That’s quality; that’s the good stuff.” Not only is it the good stuff, but M.A.C also has the willingness corporately to use its reach to make a difference, to change people’s minds.”
When asked about being surrounded by the Kardashian-Jenner women, Jenner explained, “They take their appearance very seriously. They always look good. They always do their makeup well. They really understand how to dress, even if it’s everyday stuff. And to me that’s inspiring, because it’s a lot of work. Kim has been great at giving me advice, just by saying, ‘Ok, if you’re going to do this, you’ve got to rock it. You cannot go out the door unless you’re put together. I’ll do whatever I can to help you, but you’ve got to take it seriously because, if you get that one bad photo, they’re going to use it forever. So don’t give them that ammunition.’ And I’ve had that, boy have I had that.”
Make sure to check back for any updates about the M.A.C and Caitlyn Jenner collaboration, and read the full interview here.
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