There’s a new kid in town. Mattel’s fashion doll line Monster High and the Born This Way Foundation are teaming up to release the Zomby Gaga doll. This spooky riff on Lady Gaga was designed by Gaga’s sister Natali Germanotta and inspired by one of her iconic looks in the “Born This Way” music video. Zomby Gaga will be available for pre-order at Amazon and Walmart starting October 17. Mattel’s Monster High was launched in 2010, and as the No 2 fashion doll brand has an estimated value of $1 billion. At Monster High, ‘students’ are supposed to be accepted for who they are and celebrated for their unique differences (remember they’re spooky). In joining forces with this musical monster, Mattel will make a donation to the Born This Way Foundation which was founded by Lady Gaga and her mother Cynthia Germanotta to support the wellness of young people. Born This Way Foundation has helped more than 150,000 American youth to find services and programming in their communities aimed at helping them to thrive emotionally and physically.