Marc Jacobs Beauty is going the celeb makeup artist route when it comes to its brand ambassadors.
Michael Ashton, Hung Vanngo and Sarah Tanno (the artist responsible for Lady Gaga’s Superbowl makeup) have signed one-year ambassadorship deals with the beauty brand, giving Marc Jacobs Beauty access to their celebrity clientele, which includes Gaga, Emily Ratajkowski, Selena Gomez, Adele, Julianne Moore and Katy Perry.
Ashton and Vanngo have already taken to their respective Instagrams to share the news, with Michael writing, “I’m super excited to be able to share the announcement of my appointment as ‘Global Artistry Ambassador’ for @MarcBeauty alongside two other artists whose work I very much admire @sarahtannomakeup @hungvanngo.”
Ten years ago I was fortunate enough to assist the incredible @dickpageface on the 'Marc By @marcjacobs ' Fall 2007 show in London and today it has come full circle. . . I’m super excited to be able to share the announcement of my appointment as ‘Global Artistry Ambassador’ for @MarcBeauty alongside two other artists whose work I very much admire @sarahtannomakeup @hungvanngo . . . #MarcJacobs #MarcJacobsBeauty #GlobalArtistryAmbassador #MarcFam #ProArtist #ProKit #ArtistToArtist #BecomeYourDream
Vanngo shared similar sentiments, writing, “So excited and honored to finally let you all know I’ve been named a Global Artistry Ambassador for @MarcBeauty! I’ll be in good company with two fellow artists @sarahtannomakeup and @michaelashton.”
As brand ambassadors, the MUAs will curate digital content and campaigns, appear on behalf of the brand at special occasions and, of course, painting their celebrity clients’ faces with Marc Jacobs Beauty makeup. They well also help push Marc Jacobs Beauty’s Highliner Matte Gel Eye Crayon by promoting the “Undersmoke” (or what we like to call, bold under-eye liner).
Double take: the second coming of #Highliner Gel Eye Crayon. Same award-winning formula now in MATTE. #MarcJacobsBeauty⠀ ⠀ Available in the US & Canada: online 1/27 and in store 2/17 from @sephora @marcjacobs @neimanmarcus @bergdorfs and marcjacobsbeauty.com. ⠀⠀⠀⠀ ⠀⠀⠀⠀ Available in the U.K.: online 2/14 and 2/24 in store from @johnlewisretail. Available online and in store from @harrods 3/1.
According to Catherine Gore, vice president and global general manager for Kendo, a division of LVMH Moët Hennessy Louis Vuitton that has Marc Jacobs Beauty in its portfolio, partnering with these artists was an “easy decision” for the brand.
“Marc Jacobs really empowers people to be creative and play with the transformative properties of makeup. We have had our eyes on these artists who embody this key philosophy,” said Gore told WWD. “We want to grow with artists whose work we love, but, even more importantly, they’re artists who authentically use the brand’s products every single day. It was an easy decision to partner with them in a much bigger way.”
And while several other beauty brands are going the influencer/vlogger route, Gore still believes the demand is “tremendous for artists of their caliber.”
“There is a huge desire for them to share their skill set,” she told WWD. “Makeup artists have always been the key holders to tips and techniques available to celebrities. The difference now is that these makeup artists can bring all the best-kept secrets to the forefront and open up the conversation about beauty.”
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