The Kendall Jenner Pepsi ad controversy continues!
The now-pulled ad, which sees Jenner bringing peace to a pseudo-protest by offering a police officer a can of Pepsi, has been receiving plenty of flack from the Twitterverse, with even Martin Luther King Jr.’s daughter, Bernice King, weighing in, tweeting, “If only Daddy would have known about the power of #Pepsi.”
— Be A King (@BerniceKing) April 5, 2017
Now, Madonna (a.k.a. the Queen of Shade) is adding her two cents, using this opportunity as a way to reignite her 28-year feud with Pepsi.
Her tactic? Pledging allegiance to Pepsi’s number one competitor, Coca-Cola, with one simple photo:
Yes, that is a pic of Madge at the 1999 Grammy Awards holding a Coke can…with a zoomed-in shot beside it for added effect. Oh, and her choice of emoji (a gold medal)? Brilliant.
A few hours prior, the 58-year-old pop star posted a clip of Kendall’s controversial ad, captioning the post, “When you wake up and realize that Shit just really doesn’t make sense! ,” before alluding to her own 1989 Pepsi ad, which was famously pulled in the wake of the controversy surrounding the video for her hit song, “Like A Prayer.” The music video attracted criticism from religious groups, particularly the Vatican, as it featured burning crosses and the seduction of a saint.
“Side Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint!” she reminded her followers, adding the hashtag #ironic.
Interestingly enough, Pepsi not only pulled Madonna’s ad but also cancelled her sponsorship. (Madge, did, however, get to keep her $5 million earnings from the campaign.) However, in the case of Kendall Jenner, Pepsi has apologized for “putting [the model] in this position,” with no word as to whether the 21-year-old model’s contract will stay intact.
Since the backlash (and the pulling of the ad), Kendall has removed any reference to the campaign from her social media accounts. A source tells ET the Keeping Up With the Kardashians star is “devastated” by the negative feedback.
“This is the first controversial campaign she has been involved with,” said the source. “Even though she had nothing to do with the production and the message of the campaign, she will be blamed for this since she is the face.”
However, prior to the video’s release, the model told WWD the video shoot was “fun” and “entertaining,” adding, “The whole concept is really something that I’m about.”
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