Fashion’s athleisure trend just doesn’t seem to die.
Not that it’s a bad thing — we’d choose a pair of killer kicks and a chic crop top and legging combo a la Gigi Hadid over a skintight dress and heels any day.
And now, beauty brands are looking to incorporate this athletic aesthetic into their products, proving that athleisure isn’t going anywhere any time soon.
M.A.C Cosmetics is the latest beauty giant to hop on the athleisure beauty train, with their new collection inspired “the art of fitness” called “Work It Out.” Launching March 2nd, the 39-piece limited-edition line will include longwear formulas in bold, bright neon hues (think highlighter yellow mascara, fuchsia gel-like gloss and cobalt blue eye pencils), along with a few neutral shades for the faint of heart.
Of course, the names of the products add to the fitness vibes: No Pain No Gain, Flex Appeal, Sixxx Pack and Hottie With a Body are just a few examples of the cheeky monikers.
And while the makeup isn’t necessarily meant to be worn while working out (it’s all aesthetic, people), the collection does include three miniature-sized versions of M.A.C’s Prep + Prime Fix sprays in three new scents: coconut, lavender and rose — all perfect for throwing into your gym bag for a post-workout pick-me-up and refresh.
M.A.C. isn’t the only beauty brand touting products with a fitness-focus. Tarte Cosmetics released its Athleisure collection last year, while skincare brand Yuni calls itself the “first beauty brand inspired by the athleisure movement.” And unlike M.A.C.’s collection, these brands’ products are actually meant for the gym.
So, whether we like it or not, athleisure beauty really is a thing. But at least wearing makeup to the gym isn’t as much as a faux pas as it used to be.
Check out more athleisure beauty brands below.
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