Laura Mercier is joining the influencer game, adding Mario Dedivanovic (aka Kim Kardashian’s makeup artist) to its roster.
The brand has enlisted Dedivanovic to join its Laura Mercier Makeup Artist Collective, which also includes artists Pati Dubroff, Jenn Streicher and Mary Greenwell, all of whom were hand-picked by Mercier herself, reports WWD.
With icon Laura Mercier on set of her fall 2017 campaign. For the first time in 20 years, Laura has invited another artist ♂️to create the look for her brands campaign. I'm honored that she personally asked me to do this and I'm so thrilled to be partnering with @lauramercier. Since the beginning of my career, Laura has been an inspiration to me as an artist. Her incredible talent and taste is truly reflected in her products. It’s exciting for me to partner with a brand that was created by an artist who values my passion for education and teaching. See my IG stories for my interview with WWD to see what we'll be up to #LMArtistCollective #workingwithlauramercier
“He’s [Dedivanovic] bringing a lot of excitement to the world of makeup artistry, and that’s not just through social media,” Alexandra Papazian, general manager of Laura Mercier, told WWD. “It’s a very powerful tool…his social media following is impressive and an interesting platform for the brand but what I found interesting is the whole concept of his passion for education.”
As part of the Laura Mercier Collective, Mario is set to work on the brand’s spring 2018 campaign, develop social media content and appear at events on behalf of Laura Mercier. He was also responsible for the fall 2017 campaign featuring the first Mercier Muse, Suki Waterhouse.
The partnership between Mario and Laura Mercier isn’t entirely surprising, however. The celeb makeup artist has been using a lot of Laura Mercier makeup on his celebrity clients recently, including on Mrs. Kardashian-West.
mashalla shum bukur Ok one final clip from @themasterclass. Everyone is asking what I used to give her that natural glow to her skin. It's @lauramercier – Candle glow concealer and highlighter in #1 and #2 under the eyes, on forehead, bridge of nose and chin. Face illuminator in Addiction on cheek bones and Devotion on bridge of nose, chin and Cupid's bow. #TheMasterClass #MakeupByMario
We can’t wait to see what this partnership brings!
The post Kim Kardashian’s Makeup Artist Just Got a Major New Beauty Gig appeared first on FASHION Magazine.