On Wednesday June 21st, FASHION readers got to shop the Joe Fresh summer collection alongside Associate Fashion Editor Eliza Grossman. It was a warm, sunny night which all but guaranteed guests were feeling the season. Early in the evning, a lineup of sun-soaked shoppers snaked down the block where the Queen and Portland Joe Fresh flagship is located. Once inside, friends got to cool off with glasses of Peroni, Girls’ Night Out Pinot Grigio, the new Girls’ Night Out Lemon Iced Tea and Flow water.
In addition to Eliza’s “Editor’s Picks,” guests got to look through FASHION’s Summer issue, which features model Heather Marks in Joe Fresh on a exclusive photo shoot in Mexico City. With a 25% discount on the entire store, shoppers walked away with great finds plus orange goodie bags filled with some summer essentials from Axe, Dove. Downy, Olay, Pur Gum, Pure Leaf, Secret and Soak.