The Kardashian-Jenners are quickly becoming the
queens kweens of athleisure, with Caitlyn Jenner being announced as the face of H&M Sport last week, and now, Kylie Jenner‘s first Puma campaign is here.
The youngest member of America’s First Family was named a Puma Brand Ambassador back in February, something that Kanye West was not here for (and also maybe not in the loop about?). Allow us to refresh your memory:
1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!
— KANYE WEST (@kanyewest) February 9, 2016
Great, so now that we’re all back up to speed, Kylie Jenner’s Puma campaign was released today, after some behind-the-scenes teasing on her Snapchat.
In the alleged $1 million campaign, Kylie’s wearing “The Fierce” sneaker, which is described as a “lightweight trainer with zero excuses,” and will be available on April 1st at puma.com, Puma stores, and select Puma retailers worldwide.
“Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma,” said the brand’s Global Director Adam Petrick.
The shot of Kylie with a basketball is attracting lots of buzz on Instagram, with commenters claiming Jenner looks like she’s never picked up a basketball in her life. If that’s true, picking one up for $1 million doesn’t sound too bad.
The post Everything you need to know about Kylie Jenner’s Puma campaign appeared first on FASHION Magazine.