So this is what Cara Delevingne has been teasing us with on Instagram. The sometimes-model is the latest brand ambassador for Puma (joining the likes of Kylie Jenner and Rihanna) and is the face of the latest campaign, “Do You.”
“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”
As the brand’s Creative Director, Rihanna oversaw the photo shoot and concept for the campaign. In fact, RiRi was the inspiration behind the campaign. She once said “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.”
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