Exciting news, beauty lovers: ColourPop is officially coming to Sephora, meaning you won’t have to rely on digital swatches to find that perfect matte lippie.
According to WWD, the three-year-old (!!!) LA-based brand (which shares the same parent company as Kylie Cosmetics), will hit Sephora stores come November, marking the first time ColourPop products will be sold offline. Prices will remain the same, and ColourPop will also launch exclusive products just for Sephora shoppers.
Naturally, makeup junkies everywhere are super excited.
COLOURPOP IS GUNNA BE SOLD AT SEPHORA BITCHHH IM SHOOK pic.twitter.com/szFVEW4t9Z
— MAKEUP (@BeautyPostss) August 7, 2017
!!! COLOURPOP IS COMING TO SEPHORA WE CAN FINALLY SWATCH BEFORE BUYING
— Molly ♡ (@softandsugary) August 7, 2017
But what is it that makes ColourPop so popular, specifically among millennials and Gen Z-ers? Well for one, the price. With everything coming in at under $20USD, makeup lovers can purchase quality products for less than items at the local drugstore. Then there’s the influencer collaborations, including special collections with Instagram stars, Alexis Ren and Karrueche Tran. And of course, being linked to Ms. Jenner doesn’t hurt either.
So guys, mark your calendars, and get your shopping lists ready. And if you’re not sure which products to look out for, check out the most popular ColourPop buys below:
The post ColourPop is Coming to Sephora — Here’s What to Add to Your Shopping List appeared first on FASHION Magazine.