Here at Who What Wear, we’re champions of female-founded, -owned, and -operated businesses—after all, our company was founded by two fearless women. That’s why we’re launching Female Founded, a new editorial series that dives into the stories of those who launched their own businesses. Here you’ll discover who these women are, what they've accomplished, and see how they style pieces from our own Who What Wear collection at Target.
Imagine you're just about to start a new job. You've gotten past the interview rounds but as you gear up for your first week, you have to re-assess your current work outfits and ensure that they're up-to-par for your new work environment. Your first instinct might be to go out and purchase an entirely new wardrobe because, well, it's only natural that you'll want to make a winning first impression. If you've ever thought to yourself I have nothing to wear (and let's face it, we all have), you'll know just how daunting it can be to begin building a professional and, yes, stylish wardrobe for work that still lets your personality shine through.
No one understands the challenges of building an organized and streamlined closet better than Finery founders Brooklyn Decker and Whitney Casey. The duo, who launched their closet organization app last year, are on a mission to eradicate the all-too-infamous worry about having nothing to wear for good. Though both women came from diverse backgrounds before launching their business—Casey was a news anchor and Decker was and continues to act, they have a clear vision for how they see Finery improving our lives and closets and some major style advice for a work wardrobe, too.
We're nothing if not inspired by the fearless duo.
Photographer: Winnie Au
Hair: Charles McNair @ SEE Mgmt
Makeup: Marygene @ SEE Mgmt
Styling Asst: Hanna Hazel