Today’s Victoria Beckham show in London marked a rather momentous occasion for the designer’s story: 10 years in the fashion industry and her position has never looked stronger. It has been a fast and furious few weeks—her Vogue cover-shoot and Juergen Teller campaign have notched up countless column inches—but let’s just take a moment to consider how much has happened across a decade. Not only did Victoria work tirelessly to win over an initially sceptical fashion pack of non-believers (oh, how times have changed!) but she’s been creating four collections a year (and that’s before you get onto sister line Victoria Victoria Beckham), introduced numerous must-haves, launched a beauty line with Esteé Lauder, a sportswear collab with Reebok, stores across the globe... her list of achievements goes on, and this morning we all had a reminder of why things have worked out: VB creates clothes for a modern, smart, together kind of woman like herself. This hasn’t been a case of throwing money and weight around but crafting an aesthetic and putting the legwork into quality products, flattering fits and the feeling of a lifestyle that comes with a Beckham purchase.