When you invest in a designer handbag, you want it to be exactly that: an investment. However, with so many new It bags constantly emerging, it can be hard to decide which one you should spend your money on. To help you make that tough decision, there are some obvious rules. For example, you should always consider opting for a bag in one color so that it seamlessly blends into your wardrobe without any fuss. You also want to make sure it's easy to carry (sounds obvious, but we've witnessed otherwise), so you'll not trade it in for something else in your closet. Finally, it must fit your essentials, as otherwise, you'll always end up swapping it for something more sizeable.
There are plenty of styles that fit the bill, but over the past few years or so, one has emerged as more popular than the others: the Gucci Soho Disco bag. Launched in 2014, the piece has been carried by many an A-lister, including Emma Roberts, Selena Gomez, and Amber Heard, which is always a guarantee of an iconic bag in the making. We also spoke to the team over at Lyst, the global fashion search platform, about the product, who revealed that the Gucci Soho Disco bag receives, on average, over 3000 searches a month, making it the most popular bag over the past six months.
Not only does the piece currently come in those aforementioned classic colors—black, red, beige, and white—but it easily fits your everyday items (personally, we really stuff everything in there), and it can go across your body, making it super easy to sling on and forget about. Keep scrolling for a look at the bag in action and then shop it.
This post originally appeared on Who What Wear UK.