If you've been keeping tabs on J.Crew, you're already aware that the preppy-cool retailer has been making some major changes over the past year. First, it launched a new, lower-priced swimwear line, Playa (which is chock-full of bright, playful styles). Now, for the first time, J.Crew is launching intimates, with a collection of five bra styles and three fits of underwear, and surprisingly enough, the brand's swimwear was a major source of inspiration.
J.Crew notes that the team consulted fit experts and took key learnings from its best-selling swimsuits as starting points for the collection. Cotton pieces are made with the same fabric as the brand's ultra-soft tees while lace and mesh bralettes are designed for everyday layering. Also worth noting is the fact that the entire collection retails for under $40, a price point similar to that of sister brand Madewell, which launched intimates around the same time last year. Read on to shop the new range of bras, then check out the rest of the new intimates collection too!