The Jordan sneakers have been an iconic staple in Nike’s brand portfolio for years, paying tribute to the legendary career of their namesake athlete. The high-top sneakers were synonymous with basketball culture and had a primarily male fan base. Now, Nike is breaking out its women’s collection to add three newer, more modern takes on the classic Jordan shape. Whether reimagined in suede, satin, or an enticing array of pretty pastel hues, we’re calling it: This season’s Jordans won’t just be popular among sneakerheads, but hypebaes, fashion girls, and everyone in between too.
With a big name like R&B singer Sza repping the new sneakers, it isn’t hard to see why people are getting excited for this new era of the Jordan brand. Sneaker culture in general is finding its way into the fashion space and, for that matter, onto the popular culture radar. Whereas the über-cool yet intimidating sneakers would have been seen as an obscure interest not long ago, now it seems everyone is getting in the trend, and quite frankly, we couldn’t be happier. Brands are taking note, and it’s exciting to see powerhouses like Nike designing a traditional men’s shoe in styles that everyone can appreciate. Thank you, Nike, for getting us pumped for this next wave of pretty sneakers. Below, find out what’s in store this spring.
Reimagined in white and black leather, this version of the sneakers features sleek details like the statement zipper up the front and the imprinted retro Jordan logo on the ankle.
Air Jordan I Hi Zip releases on March 8 for $150 and will be available in sizes 5 to 12.
These are the ultra-modern take on the classic Jordan that we didn’t know we wanted. The rich tan suede and creative shape are brought to life by gold hardware and a fresh white sole that is about to spark a new wave of luxurious sneakers.
Women’s Air Jordan XII Vachetta Tan releases on March 23 for $190 and will be available in sizes 5 to 12.
Spring’s freshest color palette emerges on the Season of Her collection, a series of Jordans that mix luxe textures like suede and satin. The sneakers are rendered in some of the prettiest shades of pastel we’ve seen yet on sneakers. Quite honestly, these have us convinced that pretty sneakers are here to stay. “Ugly” sneakers who?
The SOH Air Jordan I releases on January 25 for $160 and will be available in sizes 5 to 12.