After cornering the market with her size-inclusive jeans, Khloé Kardashian has set her sights on another part of your wardrobe: activewear. Today, her Good American brand has launched a collection of everything you could ever want for a workout (leggings, sports bras, sweatshirts), as well as items you didn't think you needed but suddenly have to have (bike shorts, wrap tops, and zip-up crop tops).
Naturally, I had to go straight to the source, so I chatted with Kardashian about her exciting new launch, which is available at Nordstrom, as well as on Good American's website. First thing's first: When I asked Kardashian about the one pair of leggings that will make your butt look good, she didn't hesitate with her response: "The Curve Sculpt Leggings—it's right in the name!" she told Who What Wear. Scroll down for the rest of our conversation from her thoughts on the sports bra that works for all bust sizes to the controversial trend you should definitely try.
Why is it important for the activewear line to be size-inclusive?
Inclusivity was built into every aspect of Good American's business from the start. Every item we make—denim and activewear included—is available in sizes 00 to 24 because want to make sure our clothes fit and feel good so women can spend their time and energy on the things that truly matter. It's also really important that we work with retailers who take inclusivity as seriously as we do and make every style available to their customers in size 00 to 24. It's great to have Nordstrom's support.
What do you like best about the sports bras from the collection? Did you test them out on all different bust sizes?
Size-inclusivity and fit are so important to Good American, so we test every product, including the Performance sports bras and crops, on so many different women with varying body types before we land on a final fit. I love the bra styles we landed on because they're really supportive. We felt that so many sports bras don't provide enough support, so we used a triple layering fabric technique to provide make these really great.
I see the collection includes bike shorts. What's your advice to women who might be afraid to try the trend?
I love the bike shorts! Women should be unafraid to try any trend and should wear whatever makes them feel good, even if someone else would consider it a styling "mistake."
What are your three favorite pieces from the collection to work out in and why?
How can I choose? I love the Icon group a lot because there are so many different options outside of your typical leggings and top. There's a biker short, a short-sleeve crop top, bra and a few pairs of leggings.
We saw that you celebrated the launch of the Performance collection in NYC. What else can we expect to see?
Today, [August 3] I was at Nordstrom in Seattle. We worked out with Gunnar Peterson on the roof of the flagship Seattle HQ—it had never been done before!