Here's Where We Really Shop – M & S
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Here's Where We Really Shop

Shopping Picks

In the age of the internet, tracking down new pieces to add to your closet can be as easy as clicking “complete order.” In a few short days, a box will arrive at your doorstep with the items you’ve carefully selected. Knowing where to shop, though, can sometimes be tricky to narrow down. But as editors for Who What Wear, we are constantly researching the newest fashion trends and where to buy the coolest pieces online. So, when it comes to knowing the best women’s clothing websites, you could say we are experts at knowing where to shop.

Since the wild world of the internet is vast and styles are different, I asked Who What Wear’s editors to weigh in on the online stores they frequent when making purchases for themselves. Here, they are sharing the online retailers where they’re constantly clicking “add to cart”—and I even threw mine into the mix.

“Shopbop is my go-to for pretty much anything I want to buy online. Not only does it have free shipping and returns (plus a return label included in the box, which makes things so much easier), but the selection is also unparalleled. Whether I need fashion tape, the latest trend piece, an affordable staple, or formal gown, the range of brands and designers has me covered for everything.”

Available in sizes 2 to 8. 
Available in sizes 24 to 30.
Available in sizes 6 to 9.
Available in sizes XS to M.
Available in sizes XS to M. 
Available in size L.

“I don’t shop often. I’m more inclined to save up and treat myself to something nice, which is why I love MatchesFashion.com. It has an amazing selection of cool designers from around the world.”

“I spend a lot of time browsing and shopping on Revolve and Fwrd. Both sites update their new arrivals section daily with fresh products. Right now I’m eyeing the below jeans from Cotton Citizen that are available to preorder on Fwrd.”

“I love shopping on Warby Parker’s website because of the brand’s home try-on program. You can pick out five eyeglasses or sunglasses, and WP will send samples to you for free. Plus, you can see how the glasses look on models’ faces from every angle, which is helpful when I’m trying to decide on the right pair.”

“There are very few places that I can say that I shopped in high school and still love to do so, but Nordstrom is one of the exceptions. And since I don’t currently own a car, and the closest stores are in suburbs outside of the city, I love to peruse the selection online. It has pretty much any brand you’d expect a major department store to carry, but I most appreciate the curation of Space, which highlights so many cool, emerging designer.”

“Pixie Market is my go-to for affordable pieces that hit on some of the season’s major trends. I’m in love with the contrast topstitching on this dress—a trend we’re seeing a lot of this spring.” 

“For me, Net-a-Porter is the ultimate destination for fashion-forward pieces I’ll have forever, but also an amazing place to discover up-and-coming designers. Right now I have my eye on everything from a Nanushka wrap dress to this bag from The Row.”

“I love shopping on Opening Ceremony online. The site does an amazing job of curating new designers and fresh product. I feel that it gives me an online experience I really can’t get anywhere else.”

“I’m on Need Supply Co. pretty much every day because it’s constantly adding new pieces. The beauty of the Richmond, Virginia–based site is that it has cool, affordable finds that are great for when you want to try a new trend and high-end designer pieces for when you want to splurge. It stocks all of the brands that fashion fans want at any given moment.”



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