H&M's Divided Collection Is an Untapped Gold Mine of Fall Style – M & S
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H&M's Divided Collection Is an Untapped Gold Mine of Fall Style

fall-trends

Once upon a time in Seoul, Californian Tiffany Young arrived in town. All of 15 years old, away from her family, and scrabbling to learn Korean, Young (then known as Stephanie Huang) began her trajectory toward becoming one of the biggest K-pop stars of all time. A little more than a decade and 6.6 million Instagram followers later, the Girls' Generation member is back stateside and pursuing a solo career, but before we move on from Girls' Generation, I do kindly ask you to behold this W cover in all its fashion glory.

Young's style is something to be reckoned with—for examples of her completely chameleon and totally killer looks, see here, here, and perhaps most importantly here. Oh, and also here. For H&M Divided's fall 2018 campaign, the brand took Young somewhere decided chilly and rural and shot her in looks we can only describe as "city girl attempts the outdoors." These elevated-casual styles are only dropping into select stores worldwide, but you can shop all her campaign looks below.

We're doubling down on colorful plaid and cozy collars. 
This season's iteration of a wear-on-repeat gray knit is slightly cropped and extra soft.
Never not grateful for utility-chic fashion. 
A friendly reminder to try belting your puffer jacket.
Black moto jackets deserve to come in more than just leather.
If you're not wearing oversize knitwear, is it even fall?


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