Cool Girls Love This Under-the-Radar Shopping Site – M & S
Cart 0

Cool Girls Love This Under-the-Radar Shopping Site

Shopping Picks

There's something misleading about the idea of "not caring about trends." It suggests you're either totally tuned out of the fashion conversation—getting dressed each morning in a mirrorless room and waiting in line at CVS without glancing at the magazine covers—or donning a 10-inch corsage with a Carrie Bradshaw–like determination to make your own outlandish fashion statement.

I'd argue it's neither of these, and it's not about ignoring trends at all: It's more like a casual shrug-off of whatever you're not into as the "new" and "cool" gets offered up each season. I mean, geez, maybe you still really dig what was in last season! Maybe even though everyone else has moved on to slingbacks for spring, you're still obsessed with finding those floral Balenciaga boots in your size. As the legendary Carlyne Cerf de Dudzeele put it, style doesn't have a season: "Nothing is démodé when it's a great piece."

Speaking of like-minded people, I caught up with Lainy Hedaya (New York–based creative director, founder of Haute Inhabit, and a personal style crush) to talk about the "To hell with what they tell me to wear!" sartorial philosophy she lives and breathes. Considering Harper's Bazaar once described her as "that rare fashion blogger who seems impervious to trends," she's uniquely qualified to speak to the subject.

I refrained from asking her how she gets her hair so shiny and instead concentrated on the big issues: Are trends just inherently stupid? Do her outfits have soundtracks like mine do? And, most importantly, where does she shop? (Spoiler: Like all the cool kids, she told us she hunts down her fashion treasures from whatever season over on YOOX.)

ON DRESSING HOWEVER THE HELL SHE WANTS:

"It goes hand in hand with feeling good and not caring what other people think. I guess that's pretty liberating. "

ON HER STYLE:

"I feel like it's hard to define a style in the same way that it's hard to define the complexity of an individual's personality. But it's a bit dark, modern, sometimes elegant… I guess I would say I'm the opposite of a chameleon because I've liked the same things forever. I don't really ever buy anything because it's on trend. I love finding things I was swooning over from seasons past, especially if I didn't get around to buying them."

ON THE TREND SHE JUST DOESN'T GET:

"Nine hundred dollars for a pair of sweatpants with a logo? WHY?!"

ON HER DREAM WARDROBE:

"I think French women know the art of what to buy without overbuying. I think quality nice clothes you love are the way to go; not buying everything. We live in a culture where we buy so much, and a large crazy closet is 'goals' when the reality is that an edited closet is so much more chic."

ON WHAT'S PLAYING IN HER HEAD WHEN SHE WEARS THIS CÉLINE CUTOUT SWEATER:

"Samba da Minha Terra by João Gilberto."

ON THE RANDOM STYLE ADVICE SHE ACTUALLY FOLLOWS:

"Mom always says never wear more than three colors."

ON STAYING TRUE TO HER VIBE:

"I swear I've always liked the same things. I'd say it's similar—perhaps more elevated and more mature. I still really splurge the most on furniture. I feel like I'm always redecorating."

ON SAYING NO:

"If you like a trend, go for it. If you don't, don't even entertain it. I guess that's what it comes down to. I'm pretty careful with what I buy. Nothing worse than regretting something because of peer pressure."

ON WHAT SHE WISHES SHE COULD FIND FROM THE FASHION ARCHIVES:

"Crazy corsets from the 1800s for the fun of it."

ON HER FASHION HOLY GRAIL:

"I got a red patent-leather angular Vivienne Westwood draped coat with a quilted lining—need I say more?"

ON WHAT'S PLAYING IN HER HEAD WHEN SHE WEARS THIS JIL SANDER DRESS:

"____45____ by Bon Iver."



Older Post Newer Post


Leave a comment