Last month, when Reformation announced it would extend its sizing up to 22 as part of a collaboration with model Ali Tate Cutler, the brand explained, "sorry it took us so long." That seems to be the common theme in fashion these days, with inclusivity at the top of everyone's agenda. It's not just on the brand side of things either. Customers everywhere are holding the sites they know and love accountable—and rightly so. If you ask us, size inclusivity in the fashion space has been a long time coming. So when we hear about a wave of new brands designing clothing that's stylish and cool for people of any size, we let out one satisfied exclamation: just "yes".
Since we're pretty sure you already know about the established plus-size clothing brands like Eloquii and Asos Curve, today we're highlighting six of the coolest plus-size clothing websites that are newer on the scene. From the well-known designer labels listed on 11 Honoré to the new affordable denim brand that sells your next favorite jeans, there's a brand that checks every clothing box there is. Ahead discover which brands we've been loving lately and be sure to bookmark them for the next time you're in a shopping mood.
Carrying designers labels we all know and love, from Prabal Gurung to Baja East, 11 Honoré is like the Net-a-Porter of extended sizing. Whether you're shopping for your next wedding invite or looking to invest in an elevated work wardrobe, make this luxury site your first stop.
We'll be over here celebrating these cool new size-inclusive brands, but fashion people still agree that the term "plus-size" is actually far from perfect.
While not necessarily a new brand, what's great about Fame & Partners is that every one of its fun, colorful dresses are made to order, cutting down on so much waste and potentially damaging environmental effects. Shop its collection of dresses and jumpsuits for weddings, cocktail events, or nights out.
Warp + Weft's founder, Sarah Ahmed, who's also the creative director of DL1961, says she was tired of seeing too many brands offering sizing that didn't represent the 67% of the women in this country who are size 14 and above. But what makes Warp + Weft so exciting is the way it caters to all sizes within its 0 to 24 spectrum equally. Meant to be an "ultra-approachable" denim brand, its on-trend jeans are all available at equally attractive price points.
When the line co-created by bloggers Nicolette Mason and Gabi Gregg launched, people were so excited about it that the site actually crashed. Premme is trend-driven, super affordable (everything is under $100), and is just what the plus-size clothing market needed. "Premme is about delivering the same fashion options offered to the straight-size set without settling for watered-down versions of what we really want," says Mason.
Second Sight is the newly launched brand from Kaelen Haworth, the designer best known for her eponymous line Kaelen. With Second Sight, however, Haworth set out to design something without distractions. The first drop is a collection of elegant, flowing options in a neutral polka-dot pattern with the next launch set for the following month. Everything on the site is available in sizes 1 to 7, which translates to the equivalent of 0 to 24, or XXS to XXL). "I created the size range because we are doing something different, and I want women to think about sizing differently."
The founders of Universal Standard firmly set out to create a line of effortless and elevated classics for women in double digits. The brand found so much success in offering classic, well-made plus-size pieces that it has since expanded as far down as size 6 and as far up as 32. Now that's truly a brand that's made for all.