As a digital fashion editor, I’m constantly introduced to new brands that I want to swiftly add to my closet. But what does it take to catch my eye? For this author, it means discovering something unique and ahead of the curve with brands whose designs are eye-catching and unlike others I’m seeing in the fashion space. It’s this quality that instantly drew me to the colorful pieces of just-launched label Rowen Rose.
On the other side of the spectrum, I’m also drawn to up-and-coming brands crafting such beautiful and timeless pieces that I can imagine wearing them for years ahead. Brands that understand what modern women want to wear now—like NYC-based brand Marina Moscone, whose pieces were just spotted on Kendall Jenner during Paris Fashion Week.
Scroll down to see all of the fashion brands on my radar now—from two-year-old labels that are picking up steam to brands so new you’ll have to wait until 2019 to add them to your closet.