Okay, you bought that pair of It shoes last year you swore you would wear for years, but now you’re ready to retire them. So what is the best way to sell them online? To find out, we turned to an expert and consulted Tracy Sun, Poshmark’s co-founder and VP of merchandising, who let us know her top tips for how to sell clothes online. And she really knows what she’s talking about.
There is over $4 million worth of inventory uploaded to the Poshmark app each day, and Sun knows what makes it move. As it turns out, it all comes down to a little bit of planning and some attention to detail. And, if you ask us, it’s worth it. Putting in a some extra time to sell your pieces at the best possible price pays off in the long run. Here, find out Tracy Sun’s top five tips for how to sell your clothes online.
It’s important to take time while creating a listing. Styling a unique photo setup with the right lighting will help sellers make a quick sale.
A beautiful cover shot makes all the difference. Style your images with a focus on clarity, composition, and lighting. Finding a unique aesthetic that makes your images pop is a great way to draw more shoppers to your closet.
Including all the details about your item in the description is key. You want your listing to come up in a search, so you need to have a solid description. Putting thought into your listing descriptions will increase visibility and sales.
The key to Poshmark success is all about being social. Your items will sell more quickly when you participate by liking, commenting, sharing, and following other Poshers—just like any social platform. The more you engage, the more you sell. Three-quarters of sales on Poshmark are made by repeat buyers, so get to know your shoppers by providing style recommendations on looks you know they’ll love.
In addition to listing some of Poshmark’s top-selling brands such as Nike, Lululemon, Michael Kors, Kate Spade New York, J.Crew, and Tory Burch, sellers can view the newly launched “Brand Spotlight,” available at Poshmark.com to see the top brands that are trending each week.